M.O.B.A. Network has extended its contract with global advertising technology platform Venatus Media, where Venatus will continue to monetize several of M.O.B.A. Network’s largest gaming community brands through direct and programmatic ad sales. The new contract has improved terms for 2022 in order to solidify the relationship further, allowing the partnership to grow powerfully into the future. Based on preliminary sales figures for 2021, M.O.B.A. estimates that the new improved terms would have generated an added approx. US$270,000 to its EBITDA.
Björn Mannerqvist, CEO M.O.B.A. Network said: “I’m happy to extend our partnership with Venatus as we have developed a great relationship over the years. Both of us are on a growth journey and we work hard together to deliver a great advertising experience for the many brands that are looking to reach the growing gaming communities across the world.”
Matt Cannon, COO of Venatus said: “Having such a successful ongoing partnership with a world leader in the gaming community is something Venatus is very proud of. Working with M.O.B.A. Network drives us to continue to push our ad-tech and creative solutions further to keep producing the amazing results we’ve seen so far in the partnership. We’re excited to continue to help drive growth and revenue for M.O.B.A. Network and look forward to seeing the innovations our partnership inspires in 2022.”